Information is constantly being updated and changed, so your content should too. Outdated content can turn away customers because your company is seen as being out of touch or behind the times. Old content can also hurt your search engine rankings because Google may see your inactivity as less relevant. This is why your content marketing’s success partly depends on reviewing and updating your content periodically.
Google loves fresh content and will often reward sites that regularly publish new content with higher search engine rankings.
To ensure your site’s content is always fresh, set a schedule for yourself or your team to review and update old blog posts and articles. You can also use Google Alerts to receive notifications when someone mentions a certain phrase or keyword online.
Aside from ensuring your content is updated, you should also focus on making it the best it can be.
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