Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase specifically in the slug.
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Don’t overdo it, though. If you sell coffee, for instance, don’t create a slug as follows:
mycoffeecompany.com/coffee-atlanta-near-me-fulton-county-greater-atlanta-area-coffee
Keep it short, descriptive, and simple. One effective example would be:
mycoffeecompany.com/atlanta-coffee-roaster
If you’re using WordPress, here’s how to change your web pages’ slugs in the backend.
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