Once you’ve chosen a keyword, it’s time to put it into action. First up, you want to put in your web page’s title.
The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. It’s what appears on top of your web page’s result in the search engine results pages (SERPs). Notice how the following brand put its keyword, “Atlanta Coffee Roaster,” on its page title:
Don’t forget to keep it short. We recommend 65 characters or fewer to ensure that search engines don’t trim your title, like in this search result:
Keep in mind that your brand name is part of the character count of your website’s title.
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