Before you optimize your content, it’s important to get an idea of what kind of content you have and where it stands. That’s where a content audit comes in.
A content audit analyzes all the elements on your web page. It helps you take stock of what you have, identify any gaps in your content strategy, and find ways to improve your existing content. To run a content audit on existing articles, do the following.
- Open Surfer Audit
- Enter the page URL and main keywords
- Select the country, device preferences and check the Sentiment box
- Click Create Audit
Surfer Audit will present you with a list of recommendations and fixes grouped together in different categories such as missing backlinks, internal links, terms to use, word count, etc. For this example, I typed in the URL of an article on “How to go viral on social media” from Sprout Social.
A content audit revealed internal linking suggestions for the page.
As well as Terms to Use and which ones.
And several other warnings with suggestions on how to fix them.
Auditing your articles is a great way to begin the content optimization process and improve them. A report like this will help save you a bunch of hours you can dedicate to improving your pages.
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