Links act as the internet’s way of connecting different pages to one another. Think of them as highways that connect different parts of the web. Optimizing the links in your content is a great way to reference useful information to your readers and increase the number of pages viewed per session.
Links also help search engines understand your website structure and the relationship between different pages. When you’re optimizing website content, going through your existing blog posts and articles to find relevant internal links is a good idea.
Once you’ve identified a few relevant pages, link to them using the correct anchor text.
Make sure the anchor text is descriptive and relevant to the page you’re linking to. This will help provide signals to search engines to understand what your linked page is about.
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