Category: Seo Basic

Last but not least, it’s time to check on the results from your efforts. Give the search engines some time to do their thing (from a couple of weeks to a few months), and then keep checking your rank to see what happened and track your progress. If you’re just getting started with SEO, you can…

Once you signal relevancy to search engines via your keywords, it’s time for the hard work to start: building inbound links to your website from authoritative sites in your industry or niche. This is arguably one of the most important SEO steps you have to take. The number and quality of links pointing to your website are…

Using your target keywords in your content is an essential part of your on-page SEO strategy. Why? Because doing that signals to search engines that the page is actually about the keyword and should show up in search results. I have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12…

The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and other search engines can see this, and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there. Here’s an example from a local…

Your page’s meta description can further tell search engines and users what your page is about. While metadata is not nearly as important as it used to be, it still counts. Take advantage by putting your keyword or phrase there. The description should be readable by a person and make sense, and the keyword metadata should focus on your…

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase specifically in the slug. Image Source Don’t overdo it, though. If you sell coffee, for instance, don’t create a slug as follows: mycoffeecompany.com/coffee-atlanta-near-me-fulton-county-greater-atlanta-area-coffee Keep it short,…

Once you’ve chosen a keyword, it’s time to put it into action. First up, you want to put in your web page’s title. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. It’s what appears on top of your web…

Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them to do (visit your website and submit a form) and focus on those words. You can use a dedicated keyword research tool, but as…