Category: Content Optomization

Optimizing your pages will help them rank higher and draw in more traffic. They will convert better, helping your business increase leads and opt-ins. Well-optimized articles are also shared more often, thus reaching wider audiences and acquiring backlinks. Without optimizing your articles, you’ll decrease your chances of traffic and conversions from your website. In a nutshell, if…

Content optimization is the process of improving content to make it as effective as possible. It is performed using several different approaches, from improving keyword coverage and density to adding relevant links and copywriting. Optimized content satisfies search intent, has increased SERP visibility and converts better because it’s reader-centric.