Category: Content Optomization

It’s always easier to optimize content when you have an idea of what your content marketing calendar looks like. This way, you can group together similar content and optimize them faster because you’ll be working on related topics.  Not only will this make your SEO content optimization process easier, but you can start to see…

You don’t have to win the New York Times Bestseller, but there’s no secret that improving the quality of your writing will enhance the reading experience and your credibility as a trusted source.  Since Google emphasizes the quality of content more than quantity, you should focus on making your content valuable, relevant, and engaging to…

Information is constantly being updated and changed, so your content should too. Outdated content can turn away customers because your company is seen as being out of touch or behind the times. Old content can also hurt your search engine rankings because Google may see your inactivity as less relevant. This is why your content marketing’s…

It’s no surprise that backlinks are one of Google’s strongest SEO ranking factors and can bring incredible organic search results. Your content strategy should include creating content that is specifically written to acquire backlinks, also called link bait.  To identify content that appeals to linking authority sites, also called linkerati, use a tool like Ahrefs Content…

Links act as the internet’s way of connecting different pages to one another. Think of them as highways that connect different parts of the web. Optimizing the links in your content is a great way to reference useful information to your readers and increase the number of pages viewed per session.  Links also help search…

We’ve already covered keyword insertion and a logical heading structure but keyword placement is just as important. For Google to understand your article, the search engine looks for relevant keywords in specific areas of your page.    Here are some of the most important places to insert relevant keywords in your content.  To find ideas for…

Most people on the internet are skimming through your content, so it only makes sense for you to make your pages easy to digest. You want to break visual monotony and introduce distinct elements to convey information in an effective manner.  To make your content more scannable and visually appealing, use these formatting techniques. Headings and…

To help search engines understand your pages, use semantically related keywords that are closely linked to the main keyword you are targeting. To identify keywords that are conceptually related, here’s what you should do.  (If you’re optimizing a published article, toggle the Import content from URL button and enter the URL of your web page for Content Editor…

Identifying and then satisfying search intent is crucial because there’s no point in optimizing an article that your user doesn’t want to read. Optimizing content takes time and effort, so focus your efforts where they have the potential for maximum effect.  You can quickly identify search intent by examining the first page of your target keyword’s search…

Before you optimize your content, it’s important to get an idea of what kind of content you have and where it stands. That’s where a content audit comes in.  A content audit analyzes all the elements on your web page. It helps you take stock of what you have, identify any gaps in your content…