Seed keywords are the starting point of your keyword research process. They define your niche and help you identify your competitors. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly).
If you already have a product or business that you want to promote online, coming up with seed keywords is easy. Just think about what people type into Google to find what you offer.
For example, if you sell coffee and coffee-making equipment, then your seed keywords might be:
- coffee
- cappuccino
- french press
- nespresso
- etc
Note that seed keywords themselves won’t necessarily be worth targeting with pages on your website. As the name suggests, you’ll use them as “seeds” for the next steps in this process. So don’t obsess too much over your seed keywords. It should only take a few minutes to pinpoint them. As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step.
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