You don’t have to win the New York Times Bestseller, but there’s no secret that improving the quality of your writing will enhance the reading experience and your credibility as a trusted source.
Since Google emphasizes the quality of content more than quantity, you should focus on making your content valuable, relevant, and engaging to improve your rankings. The most effective way to improve your writing is to well, write more.
As true as that is, I realize it may not be utterly helpful, so here are a couple more ways.
Write in a conversational tone – Nobody likes being preached to, especially on the internet. It always helps to use a friendly tone that you’d use with a friend in a relaxed environment. Unless you’re explaining scientific literature, there is no need to test the vocabulary of your readers. Simple, short sentences can be very effective in communicating your message well.
Sound excited, be excited – Monotones have a place in music theory so let them stay there. Your writing is an extension of your personality so let it show when appropriate. You want your readers to almost glide through your content without boring or overwhelming them.
Examples and use cases – Often, people try to learn a new piece of information or skill while reading your content. Help them out with examples and case studies that they can extract context from. Including a data source or image can back up your text in the reader’s eyes.
Tell stories – Include your own stories where possible, or retell stories that will help your readers. Humans have been known to grasp concepts more easily and recall better when consuming information in story formats.
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