It’s no surprise that backlinks are one of Google’s strongest SEO ranking factors and can bring incredible organic search results. Your content strategy should include creating content that is specifically written to acquire backlinks, also called link bait.
To identify content that appeals to linking authority sites, also called linkerati, use a tool like Ahrefs Content Explorer with a minimum RD filter of 50 or search for your target keyword on Google and enable the Moz Chrome toolbar.
When creating link bait, you should consider what would make your content shareable and link-worthy. To do this, take a look at the competition and see what type of content is already ranking well and try to improve on it.
If you can turn around content quickly, another idea is to monitor Google Trends and capitalize on trending content if it is relevant to your audience. Then shoot out an email to your subscribers and promote it on your social channels while it is still being spoken about.
You can also use a tool like Buzz Sumo to find the most shared pages around your main topic and then create something similar with a unique angle to promote on social media. My search for “pepperoni pizza” for example, yielded 1298 results that I can then sort and filter through.
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