Perform on-page search engine optimization

We’ve already covered keyword insertion and a logical heading structure but keyword placement is just as important. For Google to understand your article, the search engine looks for relevant keywords in specific areas of your page.   

Here are some of the most important places to insert relevant keywords in your content. 

1. Title tags
2. Headings and subheadings (H1, H2, H3)
3. Page URL
4. Body Content
5. Introduction
6. Meta descriptions
7. Anchor text

To find ideas for title tags, headings and subtopics, head to Surfer Content Editor and perform the steps below.

1. Enter your target keywords
2. Select the country and device
3. Click Create Content Editor 

Under the Outline tab on the right-hand side of the Editor, you’ll find a selection of Titles, Headings and Questions from the top-ranking pages that are related to your keywords. For example, when I plugged in the keywords to write this article, Content Editor showed me the title tags, headings and questions that other pages on the same topic mentioned. 

I used these as inspiration to develop my own title, meta description, and keyword phrases knowing that I was drawing from pages that were already ranking well for the same target keywords. Accessing these within the Editor can also help your content workflow because you do not have to spend time running manual searches and analyzing the competition.