Most people on the internet are skimming through your content, so it only makes sense for you to make your pages easy to digest. You want to break visual monotony and introduce distinct elements to convey information in an effective manner.
To make your content more scannable and visually appealing, use these formatting techniques.
Headings and subtopics – Break up your text into sections using H2 and H3 headers. This separates your page into different zones that break down information in a logical manner. Use Content Editor’s Outline tool that we discussed earlier to help come up with headers for your content.
Use images, infographics, and videos – Because we’re wired to process Images more efficiently than text, including them is a good idea. A wall of text can sometimes be intimidating, and a well-thought-out visual representation of the concept or step you’re writing about can enhance the readability of your web page. You can also take this a step further by creating infographics and videos that are inserted on your page.
Shorter paragraphs and text formatting – Use bullet points and lists to communicate your text, so they’re easier to skim through and recall. Italicize, bold, and underline keywords and important phrases to catch the reader’s attention. Shorter paragraphs are also helpful when reading on a screen.
Highlight the Call to Action – To ensure your readers take the next step, include a call to action at the end of your blog post. This could be by subscribing to your newsletter, following you on social media, or checking out one of your products or services. Your CTA should stand out and have a clear message, so readers are not wasting time looking for it.
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