To help search engines understand your pages, use semantically related keywords that are closely linked to the main keyword you are targeting.
To identify keywords that are conceptually related, here’s what you should do.
- Go to Surfer’s Content Editor
- Enter your broad-level keywords
- Select your country and device preferences
- Click Create Content Editor
(If you’re optimizing a published article, toggle the Import content from URL button and enter the URL of your web page for Content Editor to pull from)
For example, when I was writing this article in Content Editor, I received suggestions for 80 related keywords that I should include in my content, for search engines to understand and categorize my page correctly.
To ensure that I insert these keywords the correct number of times without keyword stuffing the article, I’m also given a range of frequency. This metric shows me the appropriate keyword density of each semantic keyword taking into account the length of my article and the top search engine results pages.
Be sure to include these keywords and variations in your page headers as well.
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