Optimizing your pages will help them rank higher and draw in more traffic. They will convert better, helping your business increase leads and opt-ins. Well-optimized articles are also shared more often, thus reaching wider audiences and acquiring backlinks.
Without optimizing your articles, you’ll decrease your chances of traffic and conversions from your website. In a nutshell, if traffic and search engine rankings are important to you, content optimization is important to help you achieve those things.
So important in fact, we built a couple of tools at Surfer for content writers and content marketing teams to help you optimize content for SEO.
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