- If you want to get search traffic, you have to create content on topics that people are searching for.
- The best way to kickstart your keyword research process is to study what keywords are bringing search traffic to your competitors.
- Professional keyword research tools have vast databases of keywords, and they can show you millions of keyword ideas that contain your seed keywords in them.
- Search volume is an important metric to understand the popularity of a given keyword. But if you want to predict how much search traffic you may get from ranking for it, you need to look at the Traffic Potential.
- Keyword Difficulty helps you to gauge how many links you’ll need to get to your page in order for it to rank in the top 10. But this simple two-digit number cannot give you an answer to the question, “How to rank #1 in Google?”
- When targeting multiple related keywords, it is very important to understand if they’re part of the same topic and therefore, can, all be targeted with one page. Or if they represent distinct topics of their own and, therefore, deserve a dedicated page each.
- Studying the search intent of each keyword will help you better understand what kind of page you’ll need to create in order to best satisfy searchers.
- Business potential score is a very effective way to prioritize your list of keyword ideas. It reflects how easy it would be to pitch your product or service while creating content for a given keyword.
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