Once you signal relevancy to search engines via your keywords, it’s time for the hard work to start: building inbound links to your website from authoritative sites in your industry or niche.
This is arguably one of the most important SEO steps you have to take. The number and quality of links pointing to your website are quite important to Google and other search engines to evaluate your rank on different terms. If people are linking to you, then that means that your site offers authoritative, trustworthy information on a certain topic.
For instance, check out the backlink HubSpot received in this Digital Trends article (anchor text: “Accruing inbound links”):
You should also externally link to websites related to your industry, which further demonstrates your relevance for that keyword.
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